Snapple
Uncap Something Different
The UO's Ad Team, UpStream Advertising, created a yearlong national campaign for Snapple and competed against six other schools in the 2016 NSAC district competition. After three months of work and very little sleep—we lost. It was worth every excruciating moment.
I co-wrote and edited the plansbook, wrote and re-wrote countless iterations of the manifesto, concepted and wrote copy for creative executions, and wrote the official presentation.
